MTV VMA Awards will air two ads promoting Joe Biden campaign. Biden is the presidential nominee from the Democratic Party. The ads will target all the young voters and voters of color to vote and decide their future. The ads focus on the issues that interests the concerns and well-being of the youth of the country.
The issues raised are environment change and racism along with a lot more. The ad features Kamala Harris, Biden’s running mate and Democratic Party’s candidate for Vice President. She is seen wearing a rainbow jacket at the San Francisco’s 2019 Pride Parade. You can hear the words ‘If you want to see some change, the action start with me‘ in the background.
The second ad is called Adrianna. It features the 21-year-old Adrianna Williams, who’s a senior the Duke University. She’s also the co-chair of Black Students for Joe Biden. In the ad, she speaks about the need for the youth to vote and what changes will the Biden presidency will bring in America.
The ads will be played at 8:58 p.m. and 9:34 p.m. ET. The campaign has also launched a new hashtag, #TheNewAdministration. The hashtag will raise content that will talk on how they are approaching the issues that is affecting their people. The major topics of concerns for the youth will be addressed. It’s a great move from Biden’s team considering the approaching election dates.